{"id":4551,"date":"2025-11-04T19:54:44","date_gmt":"2025-11-04T19:54:44","guid":{"rendered":"https:\/\/visitparnu.com\/konverents\/?page_id=4551"},"modified":"2025-11-04T19:55:32","modified_gmt":"2025-11-04T19:55:32","slug":"parnumaa-tourism-vision-conference-2025","status":"publish","type":"page","link":"https:\/\/visitparnu.com\/konverents\/en\/excperiences\/parnumaa-tourism-vision-conference-2025\/","title":{"rendered":"P\u00e4rnumaa tourism vision conference 2025"},"content":{"rendered":"\t\t
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P\u00e4rnumaa tourism vision conference 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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On September 24, the P\u00e4rnumaa Tourism Vision Conference 2025 took place in P\u00e4rnu, bringing together tourism entrepreneurs, opinion leaders, politicians, and public sector representatives to discuss the future of the destination.<\/p>

Conference speeches emphasized that tourism is more than just accommodation\u2014it involves a much longer value chain. Discussions highlighted, \u201cP\u00e4rnumaa tourism needs a gear change \u2013 we have plenty of beds, but visitors need more reasons to come here.\u201d An economic impact analysis prepared by the University of Tartu P\u00e4rnu College showed that P\u00e4rnumaa is heavily dependent on tourism, with an estimated one-fifth of the local economy linked to visitors.<\/p>

During the mayoral candidate debate, which was a central part of the conference, it was emphasized that tourism requires more attention and support than it currently receives. Participants agreed that, in light of nationwide changes in tourism management, P\u00e4rnu must more actively support local tourism development.<\/p>

A recurring theme and future scenario discussed at the conference was how to create a new major tourism attraction. Presentations of examples from Germany and discussions of local attractions underscored the importance of such tourism magnets for the destination. Since the success of a major attraction benefits the destination as a whole, both the state and local governments could play a role in financing the project alongside private investors.<\/p>

\u201cCrazy ideas are possible, but without public sector support, they won\u2019t happen. We need vision and the courage to think big,\u201d summarized one of the conference conclusions. Led by MT\u00dc Destination P\u00e4rnu, the city is moving toward establishing a major tourism attraction.<\/p>

Read more about the conference here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Home Page On September 24, the P\u00e4rnumaa Tourism Vision Conference 2025 took place in P\u00e4rnu, bringing together tourism entrepreneurs, opinion leaders, politicians, and public sector representatives to discuss the future of the destination. Conference speeches emphasized that tourism is more than just accommodation\u2014it involves a much longer value chain. Discussions highlighted, \u201cP\u00e4rnumaa tourism needs a […]<\/p>\n","protected":false},"author":2,"featured_media":4525,"parent":4536,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4551","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nP\u00e4rnumaa tourism vision conference 2025 - BusinessP\u00e4rnu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitparnu.com\/konverents\/en\/excperiences\/parnumaa-tourism-vision-conference-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e4rnumaa tourism vision conference 2025 - BusinessP\u00e4rnu\" \/>\n<meta property=\"og:description\" content=\"Home Page On September 24, the P\u00e4rnumaa Tourism Vision Conference 2025 took place in P\u00e4rnu, bringing together tourism entrepreneurs, opinion leaders, politicians, and public sector representatives to discuss the future of the destination. 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