{"id":5090626,"date":"2026-09-14T09:33:26","date_gmt":"2026-09-14T07:33:26","guid":{"rendered":"https:\/\/visitparnu.com\/parnumaa-turismi-visioonikonverents-2\/"},"modified":"2026-10-07T14:17:26","modified_gmt":"2026-10-07T12:17:26","slug":"parnumaa-turismi-visioonikonverents-2","status":"publish","type":"page","link":"https:\/\/visitparnu.com\/en\/parnumaa-turismi-visioonikonverents-2\/","title":{"rendered":"P\u00e4rnu County Tourism Vision Conference 2026"},"content":{"rendered":"\t\t
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P\u00e4rnu County Tourism Vision Conference 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Welcome to the P\u00e4rnu County Tourism Vision Conference!<\/b><\/b><\/p>

We are delighted to announce that all tourism professionals, entrepreneurs, decision-makers, and anyone passionate about the future of tourism in P\u00e4rnu County are invited to the P\u00e4rnu County Tourism Vision Conference taking place on October 14, 2026<\/b>! This year, we are shining a spotlight on a topic that touches us all: hospitality<\/b>.<\/p>

How do we create the most welcoming destination in the world? In tourism, competition goes far beyond hotels, restaurants, or sights\u2014entire destinations are competing with one another, and success is increasingly driven by how a guest feels while visiting.<\/p>

What truly makes a place a hospitable destination? Can hospitality be consciously shaped and managed? What role do tourism businesses, local residents, public spaces, municipalities, and regional culture play? And could exceptional hospitality become one of P\u00e4rnu County\u2019s strongest competitive advantages?<\/p>

The P\u00e4rnu County Tourism Vision Conference 2026 brings together inspiring speakers, leading experts, and best practices from Estonia and abroad to explore these questions and look into the future of tourism in P\u00e4rnu County together.<\/p>

Program Overview<\/b><\/p>

Pre-event: October 13 | 14:00\u201316:00 | Hospitality Workshop
<\/b><\/b>Join us at Rannahotell for a hands-on workshop led by international hospitality expert Jan Gunnarsson.<\/p>

Main Event: October 14 | P\u00e4rnu County Tourism Vision Conference
<\/b><\/b>A day full of inspiration and key discussions on the future of P\u00e4rnu County tourism at P\u00e4rnu Bay Golf Links.<\/p>

After-event: October 14 at 19:00 | Destination P\u00e4rnu 5th Anniversary
<\/b><\/b>We will wrap up the conference in style and celebrate our birthday at Tervise Paradiis Romantic Bar.<\/p>

Tickets are available for each event separately. Seats are limited!<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The P\u00e4rnu County Tourism Vision Conference will be moderated by Urmas Vaino.<\/strong><\/p>

14. oktoober
PROGRAM<\/strong>
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<\/b>9.30 – 10.00 Arrival and Welcome Coffee<\/span><\/p>

10.00 – 10.10 Welcome to P\u00e4rnu! But how welcome are we really?
<\/b><\/b>Jaan Ratnik \u2013 Chairman of the Board, NGO Destination P\u00e4rnu<\/em><\/p>

10.10 – 10.30 The Mirror of P\u00e4rnu County\u2019s Hospitality: Where Are We Today?
<\/b><\/b>Annika Raadik \u2013 P\u00e4rnu City Government, Head of Tourism Development (Development Department)<\/em><\/p>

10.30 – 10.40 Opening Conversation
<\/b><\/b>Urmas Vaino \u2013 Introduction to the core question of the day<\/em><\/p>

10.40 – 11.30 \u00a0The Art of Welcoming \u2013 How to Make People Feel Truly Welcome<\/strong>
Jan Gunnarsson \u2013 International Hospitality Expert<\/em><\/p>

11.30 – 11.45 <\/span>What Can P\u00e4rnu Take Away From This?
<\/b><\/b>Urmas Vaino conversation with Jan Gunnarsson<\/em><\/p>

11.45 – 12.40 Lunch
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12.40 – 13.15 The World Through a Guest\u2019s Eyes \u2013 What Does Traveling Teach Us About Hospitality?
<\/b><\/b>Priit “Wend” Kuusk \u2013 TV Host and Traveler<\/em><\/p>

13.15 – 14.15 Panel Discussion \u2013 The Guest Doesn’t See the Logistics, They Feel the Experience
<\/b><\/b>Teele Raam \u2013 Twilight of the Senses (Meelte Videvik)<\/em>
Jalmar Vabarna \u2013 Treski Fest<\/em>
Karel Johannes V\u00e4hi \u2013 V\u00f5rafest<\/em><\/p>

14.15 – 14.40 Coffee break<\/span><\/p>

14.40 – 15.20 A Hospitable P\u00e4rnu Doesn’t Happen by Accident\u2014How Do We Build It? Vision, Practical Ideas, and Concrete Steps
<\/b>Kati Ruubel \u2013 Hospitality Enthusiast<\/p>

15.20 – 16.15 Panel Discussion \u2013 P\u00e4rnu 2030: How to Become the Most Hospitable Destination in the World
<\/b>Kristiin Kink \u2013 Youth Community Representative, Member of P\u00e4rnu Youth Council<\/em>
Oliver Paasik \u2013 Tourism Entrepreneur, Founding Member of Destination P\u00e4rnu<\/em>
Kati Ruubel \u2013 Hospitality Enthusiast<\/em>
Siim Suursild \u2013 Mayor of P\u00e4rnu<\/em><\/i><\/p>

16.15 – 16.25 From Words to Action: What Will We Do Differently Tomorrow?
<\/b>Urmas Vaino, Panelists, and the Audience<\/em><\/p>

16.25 – 16.30 Closing of the Official Program<\/p>

—————————<\/p>

19.00 – 00.00 Destination P\u00e4rnu 5th Anniversary Celebration
<\/b>Tervise Paradiis, Romantic Bar<\/p>

Main Organizer of the P\u00e4rnu County Tourism Vision Conference:<\/strong>
MT\u00dc Destination P\u00e4rnu<\/a><\/p>

Co-organizer of the P\u00e4rnu County Tourism Vision Conference:<\/strong>
Ettev\u00f5tluse ja Innovatsiooni Sihtasutus (EIS)<\/a><\/p>

Conference Organizer Contact: info@destinationparnu.ee<\/a><\/p>

The organizer reserves the right to make changes to the program. The speaker lineup may be updated ongoingly.<\/p>

The conference will be held in Estonian, with the exception of Jan Gunnarsson’s presentation, which will be in English. Simultaneous interpretation is not provided. The conference will be captured in a photo gallery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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SPEAKERS<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tUrmas Vaino\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tOne of Estonia\u2019s best-known TV hosts and moderators, known for his ability to ask precise questions, listen attentively, and engage people in meaningful thought. His conversations are insightful, direct, and delightfully sharp, yet always human.\nAt the P\u00e4rnu County Tourism Vision Conference, Urmas helps weave the day\u2019s diverse perspectives into a unified whole, keeping the focus squarely on the key question: how do we make P\u00e4rnu the most hospitable destination in the world?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jaan Ratnik<\/h3>

Jaan Ratnik is a long-standing leader in P\u00e4rnu\u2019s tourism sector and the Chairman of the Management Board of MT\u00dc Destination P\u00e4rnu.<\/p>

For years, he has contributed to the development of tourism, business, and events in P\u00e4rnu, consistently advocating for stronger collaboration among various stakeholders to advance the destination.<\/p>

In opening the Vision Conference, Jaan invites us to view hospitality not just as a duty for tourism businesses, but as a shared mindset and opportunity for all of P\u00e4rnu County.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Annika Raadik<\/h3>

Leads tourism development at the P\u00e4rnu City Government, with her work focusing on developing P\u00e4rnu as a holistic tourism destination and fostering cooperation between key stakeholders.<\/p>

On a daily basis, she addresses the question of how to make P\u00e4rnu a more competitive, higher-quality, and more attractive destination for visitors.<\/p>

At the conference, Annika looks at P\u00e4rnu County through the lens of hospitality: where are our current strengths, where is room for growth, and what should we transform next?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jan Gunnarsson<\/h3>

A Swedish hospitality expert, speaker, and internationally renowned creator of the Hostmanship mindset.<\/p>

His book Hostmanship \u2013 The Art of Making People Feel Welcome<\/i> explores hospitality far beyond mere good service\u2014it is the art of making someone feel seen, respected, and truly welcome.<\/p>

Jan has shared his ideas with organizations and leaders around the globe, emphasizing that true hospitality always begins with one’s attitude. In P\u00e4rnu, he asks us: what does it genuinely mean to be a great host?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Priit Kuusk<\/h3>

A TV host and passionate traveler whose journeys have taken him to vastly different places and cultures. It is often while traveling that we realize hospitality doesn’t always depend on luxury or flawless service\u2014frequently, what stays with us most is the person, the encounter, or an unexpected gesture.<\/p>

Priit brings an engaging perspective and stories from around the world to the conference, sharing his own experiences of arriving as a guest. What makes us feel truly welcome in an unfamiliar place\u2014and what can P\u00e4rnu learn from it?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Teele Raam<\/h3>

Project Manager of Twilight of the Senses (Meelte Videvik)<\/i> and one of the people tasked with turning a grand creative vision into a real visitor experience.<\/p>

For an event like this, the experience is shaped by dozens of details\u2014from arrival and spatial design to the program, atmosphere, and the final departing guest.<\/p>

Teele brings an organizer’s perspective to the panel on how to design an event so that the guest doesn’t see the logistics, but simply feels a complete, immersive experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jalmar Vabarna<\/h3>

A musician and entrepreneur who created the Treski Music and Inspiration Centre in Setomaa. As a Seto, hospitality is practically in his blood!<\/p>

Drawing from his rich experience and perspective, Jalmar brings together the fundamentals of hospitality at the P\u00e4rnu County Tourism Vision Conference. He shares how he transformed Treski as a venue and created Treski Fest\u2014a place where every visitor feels genuinely welcome.<\/p>

Naturally, he\u2019ll also touch on the essential power of marketing and storytelling! And that\u2019s not all\u2014Jalmar will be jumping behind the decks to DJ the conference afterparty!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Karel Johannes V\u00e4hi<\/h3>

A dance director, cultural organizer, and Director of the Estonian Folk Dance and Folk Music Association. He is one of the driving forces behind V\u00d5RAFEST<\/i> in P\u00e4rnu\u2014a festival that brought folk dance and gymnastics directly into the urban space, inviting thousands of participants as well as locals and visitors to move and celebrate together.<\/p>

For Karel, a great event stems from collaboration, community, and giving people the sense that they are part of something larger.<\/p>

At the Vision Conference, we will speak with him about how to create a welcoming environment at a major event\u2014one where participants, the audience, and the local community all feel genuinely valued and invited.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kati Ruubel<\/h3>

Her journey in the hospitality world has led from Villa Ammende to Estonia’s top restaurants and managing Stenhus restaurant, and later back to her hometown of P\u00e4rnu into entrepreneurship and event management.<\/p>

Today, she is actively engaged in training hospitality and service culture, firmly believing that genuine hospitality stems first and foremost from people’s attitudes and conscious choices.<\/p>

At the Vision Conference, Kati takes the stage with a very concrete mission: to offer a vision, ideas, and actionable steps on how P\u00e4rnu can truly become the most hospitable destination in the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kristiin Kink<\/h3>

Kristiin Kink is an active young person from P\u00e4rnu, a student at S\u00fctevaka Humanities Gymnasium, and the President of the Student Council.<\/p>

In the P\u00e4rnu Youth Council, she leads the Public Policy Committee and is actively involved in P\u00e4rnu HUUB activities and youth projects. Kristiin believes that a great city is not just a place that is nice to visit, but a place where local residents and young people truly feel welcome, included, and heard.<\/p>

To the panel discussion, she brings the perspective of a young P\u00e4rnu native: what should P\u00e4rnu look like to make people want to come\u2014and stay?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Oliver Paasik<\/h3>

A tourism entrepreneur with long-standing experience and the General Manager of P\u00e4rnu Rannahotell, who has actively contributed to the development of P\u00e4rnu as a tourism destination for years.<\/p>

In his view, tourism is not just about accommodation\u2014a strong destination is created by the reasons why a person visits P\u00e4rnu in the first place, and the experiences that make them want to return.<\/p>

In the closing panel of the conference, Oliver brings an entrepreneur’s practical perspective to the discussion: what must we do in P\u00e4rnu to ensure that a great guest experience is not the exception, but the standard?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Siim Suursild<\/h3>

Mayor of P\u00e4rnu, and therefore one of the people whose decisions shape how P\u00e4rnu evolves as both a living environment and a destination.<\/p>

A hospitable city is not created in hotels and restaurants alone\u2014it is shaped by public spaces, transport, events, services, decision-making, and above all, attitude toward people.<\/p>

At the conference, we look to the future: what can local government do to ensure P\u00e4rnu is a place where both visitors and locals feel valued and considered?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kari-Andri Kask<\/h3>

Ettev\u00f5tja ja Eesti rannajalgpalli pikaajaline eestvedaja, kes kuulub Eesti Jalgpalli Liidu juhatusse ning on \u00fcks P\u00e4rnu rannas tegutseva D\u00fc\u00fcn Beach Clubi ja P\u00e4rnu Beach Arena eestvedajatest.<\/p>

Tema eestvedamisel on P\u00e4rnu rannast kujunenud rahvusvahelise rannajalgpalli oluline v\u00f5istluspaik, kus sport, s\u00fcndmused ja suvine rannakultuur saavad kokku \u00fcheks tervikuks.<\/p>

Konverentsil toob Kari-Andri arutellu ettev\u00f5tja ja s\u00fcndmuste korraldaja praktilise vaate: kuidas luua P\u00e4rnus kohti ja elamusi, mille p\u00e4rast k\u00fclaline tahab siia tulla \u2013 ja ikka uuesti tagasi tulla?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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See you on October 14 at the P\u00e4rnu County Tourism Vision Conference!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Welcome to the P\u00e4rnu County Tourism Vision Conference! We are delighted to announce that all tourism professionals, entrepreneurs, decision-makers, and anyone passionate about the future of tourism in P\u00e4rnu County are invited to the P\u00e4rnu County Tourism Vision Conference taking place on October 14, 2026! This year, we are shining a spotlight on a topic […]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5090626","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nP\u00e4rnu County Tourism Vision Conference 2026 - Visit P\u00e4rnu<\/title>\n<meta name=\"description\" content=\"P\u00e4rnumaa turismi visioonikonverents, parimad praktikud Eestist ja v\u00e4lismaalt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visitparnu.com\/en\/parnumaa-turismi-visioonikonverents-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e4rnu County Tourism Vision Conference 2026 - Visit P\u00e4rnu\" \/>\n<meta property=\"og:description\" content=\"P\u00e4rnumaa turismi visioonikonverents, parimad praktikud Eestist ja v\u00e4lismaalt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visitparnu.com\/en\/parnumaa-turismi-visioonikonverents-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Visit P\u00e4rnu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/visitparnuEE\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T12:17:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visitparnu.com\/wp-content\/uploads\/2026\/10\/DP-eng-kodukas-suur-1024x683.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visitparnu.com\\\/en\\\/parnumaa-turismi-visioonikonverents-2\\\/\",\"url\":\"https:\\\/\\\/visitparnu.com\\\/en\\\/parnumaa-turismi-visioonikonverents-2\\\/\",\"name\":\"P\u00e4rnu County Tourism Vision Conference 2026 - 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