Open Online Lecture "How Can Service Design Turn Customer Experience into a Competitive Advantage?"

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14.05.25

11:00 - 12:00

Does an excellent customer experience happen by chance, or is it consciously designed? Service design is a strategic approach that helps companies create distinctive, valuable, and memorable services.

In this lecture, we will explore how to understand the customer's journey within a company, identify obstacles, and design services that not only meet expectations but also provide a strong competitive advantage. You will also learn how service design helps companies stand out, increase customer satisfaction, and build loyal relationships. If you want your service to be not just good but unforgettable, then this lecture is for you!

 

TIME:
May 14, 11:00 AM–12:00 PM

 

VENUE:
Online platform Zoom. The Zoom link will be sent to registered participants via email.

 

LECTURER:

Grete Männikus is a junior lecturer of marketing at the Pärnu College of the University of Tartu and the program director of the Master's program in Service Design and Management.
She has a strong background in marketing and brand communication and a particular interest in authenticity and value-based management.
 
REGISTRATION: www.fienta.com/et/avatud-veebiloeng-kuidas-teenusedisain-aitab-muuta-kliendikogemuse-konkurentsieeliseks?
Registration is open until May 12, 2025.