Open Online Lecture “Authenticity in the Digital Age: How to Create a Brand That Truly Resonates?”

📅 May 13th, 11 AM–12 PM
📍 Zoom platform. A participation link will be sent to the email address of all registered attendees.

In the digital age, where content and messages find it increasingly difficult to stand out, authenticity has become a crucial competitive advantage. In this short lecture, we explore what authenticity means in brand communication, why it matters, and how to apply it consciously.

Grete Männikus, a marketing lecturer from the University of Tartu Pärnu College, explains why beautiful words or trendy design are no longer enough in marketing. If you want your brand to genuinely resonate with your target audience, you must dare to be genuine. In this lecture, you will learn how authenticity helps build trust, strengthen brand identity, and differentiate in a world where content is increasingly generated by artificial intelligence.

Society is changing, and we need to be able to see opportunities in it!

ABOUT THE LECTURER

👤 Grete Männikus is a junior lecturer in marketing at the University of Tartu Pärnu College and the program director for the master's curriculum in service design and management.

She has a strong background in marketing and brand communication, with a particular interest in authenticity and value-based management.

REGISTRATION

👇 Register:
https://fienta.com/et/avatud-loeng-autentsus-digiajastul-kuidas-luua-brand-mis-pariselt-konetab

➤ Registration is open until 05/10/2025.

➤ The event is FREE for participants!

Why participate?

Come and join this introductory lecture to the curriculum, which offers a great opportunity to:
✔️ take a peek into real studies,
✔️ get acquainted with curriculum topics and teaching methods,
✔️ meet the lecturer and other interested parties.

This particular lecture will help you decide if this practical and creative curriculum is your next step.

👇 Get to know the “Design Thinking and Digital Marketing” curriculum:
ut.ee/et/oppekavad/disainmotlemine-ja-digiturundus

FIND US ALSO

University of Tartu Pärnu College
Ringi 35, Pärnu
www.parnu.ut.ee
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